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The domain has the following in the site, "Its amazing the amount of time and effort that companies must put into developing software to manage their insurance programs." I observed that the web page also stated " Many invest millions, only to find the software did not meet many of their needs." They also stated " Intelliwrite is the simple answer to the management of your insurance program. Of the Texas Metro Insurance Agency. Manage your MGA or Insurance Company with seamless. GUI Unique to Your Organization. Empower MGA uses the Intelliwrite system46." The meta header had Intelliwrite as the first keyword. This keyword was followed by MGA software, Insurance Software, and Independent insurance agent which isn't as urgent as Intelliwrite. The other words the site uses is insurance agent. empower is also included and might not be understood by web engines.